Personal Social Responsibility and Its Impact to Consumerism

In Aneta Długopolska-Mikonowicz, Sylwia Przytuła & Christopher Stehr (eds.), Corporate Social Responsibility in Poland: Strategies, Opportunities and Challenges. Springer Verlag. pp. 239-251 (2019)
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Abstract

The main objective of this chapter is focusing on the importance of personal social responsibility in the management of corporate social responsibility. This new phenomenon has a big impact on market mainly because of Generation Y. The impact of young people—both consumers and employees—behavior and lifestyle affects the CSR strategy of many companies.

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10.1007/978-3-030-00440-8_15

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