Abstract

In the course of the twentieth century natural sciences became an integral part not only of the industrial production but also of the semiotics of audio-visual and literary cultures. In the absence of legitimating traditions the techno-scientific models and relations appear to be a readily available habitual source of creative dynamics. Yet this domination contains a paradox. The application of analogy in, for example, visual culture does not work the same way as in mathematics. In the latter when a relation between two points is known it is always possible to assign to a third point its counterpart exactly. In the former it is only the potentiality of the fourth point that analogy can offer. To make the analogy work an onto-poetic step is needed. Repeated applications of such steps detach the model from the original source. The model re-emerges as pata-physics, in its new re-coded art form and territory of application. Models of, for example, atoms, rainbows, meteors, automatons, radiation, entropy, quantum effects, astro-catastrophic singularity, fractals, etc. find their way into literature and arts. This results in new divisions of space and time that in turn determine the shape of archetypal icons through which contemporary meanings are communicated and actualized.