AI and Society 7 (4):368-385 (1993)

Abstract
Unlike the bulk of electronic media the computer game or video game is a distinctly gendered medium. All investigations confirm that we are dealing with a medium which almost exclusively appeals to and is used by, boys and young men. Therefore, the video games and computer games are very suited for investigating the form of entertainment, the pleasure, that appeals to men, i.e. the specific ‘masculine pleasure’.The paper deals with questions such as: What do computer games mean? What does violence in computer games signify? Why do computer games, especially the violent ones, mean something special to a certain group of men? These questions are discussed from the perspective of semiotics, media and control studies.Finally, the paper discusses the connections between women and the male dominated video games, and attempts to explain why, nevertheless, some girls and women do play these games
Keywords Computer games  Video games  Gender  Masculinity  Culture  Media  Technology  Narrative  Violence  Power  Pleasure
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DOI 10.1007/BF01891418
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Signatures of the Visible.Fredric Jameson - 1992 - Journal of Aesthetics and Art Criticism 50 (3):272-272.

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