MNCs, CSR and Developing Countries: Revisiting the Evidence

Proceedings of the International Association for Business and Society 19:172-183 (2008)
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The accelerated growth in the number of multinational corporations (MNCs) and the global scope of their operations have drawn increasing attention to corporate social responsibility (CSR) considerations. MNCs are under increasing pressure and public scrutiny for socially responsible behavior across the spectrum of their operations. However, global patterns of CSR remain less understood, particularly in developing countries, as evidenced by the scant literature available on the topic. This exploratory study seeks to examine the CSR initiatives of a sample of MNCs in a developing country context. Capitalizing on a stakeholder approach to CSR, the research will shed light on the principles motivating MNC-CSR behavior, the nature and scope of their CSR activities, and whether they are really practicing differentiated CSR at their local sites in response to diverse stakeholder expectations and local CSR requirements. Ofparticular interest is the extent to which MNCs are reconciling multiple push and pull forces including consistency with parent firm philosophy, attention to global policy regimes and standards of global CSR performance as well as consideration of local CSR expectations



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