Marketing communications and corporate social responsibility (csr): Marriage of convenience or shotgun wedding? [Book Review]
Journal of Business Ethics 88 (1):103 - 113 (2009)
AbstractThis paper aims to examine the role(s) that the various vehicles of marketing communications can play with respect to communicating, publicising and highlighting organisational CSR policies to its various stakeholders. It will further endeavour to evaluate the impact of such communications on an organisation's corporate reputation and brand image. The proliferation of unsubstantiated ethical claims and so-called 'green washing' by some companies has resulted in increasing consumer cynicism and mistrust. This has made the task of communicating with, and more importantly convincing, an organisation's stakeholders vis-à-vis its CSR credentials even more difficult. This paper argues that marketing communications tools can play a major role in conveying a company's CSR messages and communicating a more socially responsible image
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References found in this work
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Corporate Social Responsibility in the 21st Century: A View From the World's Most Successful Firms.Jamie Snider, Ronald Paul Hill & Diane Martin - 2003 - Journal of Business Ethics 48 (2):175-187.
The Four Faces of Corporate Citizenship.Archie B. Carroll - 1998 - Business and Society Review 100 (1):1-7.
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Citations of this work
Be Bad but Look Good: Can Controversial Industries Enhance Corporate Reputation Through CSR Initiatives?Claudio Aqueveque, Pablo Rodrigo & Ignacio J. Duran - 2018 - Business Ethics: A European Review 27 (3):222-237.
The Construction of Corporate Social Responsibility in Network Societies: A Communication View. [REVIEW]Friederike Schultz, Itziar Castelló & Mette Morsing - 2013 - Journal of Business Ethics 115 (4):681-692.
CSR by Any Other Name? The Differential Impact of Substantive and Symbolic CSR Attributions on Employee Outcomes.Magda B. L. Donia, Sigalit Ronen, Carol-Ann Tetrault Sirsly & Silvia Bonaccio - 2019 - Journal of Business Ethics 157 (2):503-523.
“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis.Cristina Longo, Avi Shankar & Peter Nuttall - 2019 - Journal of Business Ethics 154 (3):759-779.
Instrumental and/or Deliberative? A Typology of CSR Communication Tools.Peter Seele & Irina Lock - 2015 - Journal of Business Ethics 131 (2):401-414.
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