Abstract

In 1963 the American journalist Betty Friedan published her book The Feminine Mystique, in which she identified, on the basis of an analysis of women's magazines and surveys of women, a paradox in the self- awareness of American women: in striving to achieve the ideal of femininity, they devote themselves zealously to serving the family, and at the same time they feel they are "different" human beings from men, who have access to the world at large. Friedan compared the situation of the housewife with the situation of a prisoner in a concentration camp. In both, a person is deprived of self-identity, of self-respect, and of manifesting one's individuality and is isolated from the large world of ideas and events. Friedan's general conclusion was that the ideal of "femininity" that guides women is not a natural bent of their natures but an inhumane stereotype that is imposed by advertising, business, and government because it is useful to society