De-marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking

Journal of Business Ethics 77 (4):405-416 (2008)
  Copy   BIBTEX


Using panel data from three Canadian provinces, this article examines the relationship between the de-marketing of tobacco products through provincial-level price increases and consumers’ attempts to quit smoking as measured by the uptake of tobacco replacement therapies. We ground our hypotheses in the rational addiction model and the theory of planned behavior. Our analyses suggest a positive, one-month lagged effect of a price increase of tobacco products on the uptake of tobacco replacement therapies. This effect dissipates 3 months later, suggesting that there is a critical period for aggressive de-marketing of tobacco products. We discuss the implications of these results for theory and future research into de-marketing harmful consumer products.



    Upload a copy of this work     Papers currently archived: 77,869

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Smoking and Social Justice.Kristin Voigt - 2010 - Public Health Ethics 3 (2):91-106.
Nicotine conjugate vaccine: is there a right to a smoking future?A. Hasman - 2004 - Journal of Medical Ethics 30 (4):344-345.
Tobacco regulation: autonomy up in smoke?C. R. Hooper & Craig K. Agule - 2009 - Journal of Medical Ethics 35 (6):365-368.
Getting Smoke off the Screen: The Smoke Free Movies Initiative.Robbin Derry & Sachin Waikar - 2007 - Proceedings of the International Association for Business and Society 18:499-499.
Smoking: Making the Risky Decision.W. Kip Viscusi - 1992 - Oxford University Press USA.
Tobacco, taxation, and fairness.H. V. McLachlan - 2002 - Journal of Medical Ethics 28 (6):381-383.
Marketing virtue.Mike Thompson - 2002 - Business Ethics, the Environment and Responsibility 11 (4):354–362.
The ethics of smoking policies.Judy C. Nixon & Judy F. West - 1989 - Journal of Business Ethics 8 (6):409 - 414.


Added to PP

28 (#424,384)

6 months
1 (#483,919)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations