Abstract

Traditionally phenomenology was considered as the philosophical movement that pays no attention to the problem of medium understood as the material mediator of thinking process. Admittedly, this media-indifference of phenomenology results from its subjective-idealistic orientation. Acknowledging the truth of this retrospective interpretation the alternative look at the problem of relationship between phenomenology and media studies offered in this article is future- oriented and takes as its starting point the very idea of phenomenality considered as main theme of phenomenological researches. Contrary to plural and particular phenomena, holistic phenomenality allows us to think the object of phenomenological researches as a consistent field of primary appearance which embraces not only the objective structures of phenomenological experience, but also the subjective ones. In this sense primary phenomenality is the primordial medium of any appearance. The visual image is offered as the best model for explication of phenomenality understood in terms of mediality.