Why Consequentialism’s "Compelling Idea" Is Not

Many consequentialists take their theory to be anchored by a deeply intuitive idea, the “Compelling Idea” that it is always permissible to promote the best outcome. I demonstrate that this Idea is not, in fact, intuitive at all either in its agent-neutral or its evaluator-relative form. There are deeply intuitive ideas concerning the relationship of deontic to telic evaluation, but the Compelling Idea is at best a controversial interpretation of such ideas, not itself one of them. Because there is no Compelling Idea at the heart of consequentialism, there is no initial burden of proof to be discharged nor any air of paradox to be cleared away by its opponents.