Abstract
In theorizing about racial pejoratives, an initially attractive view is that pejoratives have the same reference as their “neutral counterparts”. Call this the identity thesis. According to this thesis, the terms “kike” and “Jew”, for instance, pick out the same set of people. To be a Jew just is to be a kike, and so to make claims about Jews just is to make claims about kikes. In this way, the two words are synonymous, and so make the same contribution to the truth-conditions of sentences containing them. While the fundamental claim for the identity thesis that Jews are kikes sounds anti-semitic, it need not be actually anti-semitic. The identity thesis is usually bolstered with the further claim that the pejorative aspect of “kike” and other such terms is located elsewhere than in truth-conditional content, so what makes “kike” a bad word is a non-truth-conditional association with anti-semitism that is not shared with the word “Jew”. The exact nature and location of the negative moral content of pejoratives is a matter of some dispute among identity theorists. But whatever the intuitive appeal of the identity theory for those persuaded by such views, it is nevertheless inconsistent.