Abstract

This essay by the director of Washington & Lee University's applied ethics program for Society and the Professions argues that journalists must begin taking themselves seriously as members of a profession if journalism is to gain the respect it needs to function effectively in society. Journalism, argues the author, may not possess all the classical attributes of professionalism, but it does possess the most important ones. The essay maintains that professionalism in journalism is important for the welfare of both the media audience and the journalist. Journalists are asked to look at journalism through the audience's eyes, to experience the reward of being true and humble servants of other human beings, and to help make people whole?in short, to be professionals, not mere technicians