Ethical dilemmas in marketing: A rationale [Book Review]

Journal of Business Ethics 5 (1):63 - 67 (1986)
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Because of their visibility, marketers are often perceived by society as engaging in unethical or questionable behaviors. The marketing literature does not specifically provide an explanation for this dilemma. This paper suggests that there are three major reasons for this problem: fluctuating limits of consensus, ethnocentrism, and utilitarian economic analyses.



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References found in this work

Ethical Theory and Business.Tom L. Beauchamp, Norman E. Bowie & Denis Gordon Arnold (eds.) - 2008 - New York: Pearson/Prentice Hall.
Ethical Theory and Business.T. L. Beauchamp & N. E. Bowie - 1988 - Journal of Business Ethics 7 (11):846-880.
Moral Issues in Business.Vincent Barry - 1985 - Journal of Business Ethics 4 (2):129-144.
Obligation.Ralph Ross - 1970 - Ann Arbor,: University of Michigan Press.

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