Beyond balance: To understand “bias,” social psychology needs to address issues of politics, power, and social perspective

Behavioral and Brain Sciences 27 (3):341-342 (2004)
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Abstract

Krueger & Funder's (K&F's) diagnosis of social psychology's obsession with bias is correct and accords with similar observations by self-categorization theorists. However, the analysis of causes is incomplete and suggestions for cures are flawed. The primary problem is not imbalance, but a failure to acknowledge that social reality has different forms, depending on one's social and political vantage point in relation to a specific social context.

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