Remembering implied advertising claims as facts: Extensions to the “real world”

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Bulletin of the Psychonomic Society 16 (4):317-320 (1980)
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10.3758/bf03329554

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Intrusion of a thematic idea in retention of prose.Rebecca A. Sulin & D. James Dooling - 1974 - Journal of Experimental Psychology 103 (2):255.

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