Education, markets and the pedagogy of personalisation

British Journal of Educational Studies 56 (4):365-381 (2008)
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Abstract

The marketisation of education in England began in the 1980s. It was facilitated by national testing (which gave objective and comparable information to parents), and by the New Public Management (which introduced a posteriori funding and competition among providers). Now a new complementary phase of marketisation is being introduced: personalisation, whose intellectual provenance is in marketing theory. Conceptually, personalisation is imprecise; practically, at this stage, its intended effects within schools may amount to no more than a new legitimatory rhetoric which leaves pedagogy and the curriculum little changed.

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Citations of this work

On Emotions, Knowledge and Educational Institutions.Thomas Karlsohn - 2016 - Confero: Essays on Education, Philosophy and Politics 4 (1):137-164.

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References found in this work

Education and the Cult of Efficiency.Raymond E. Callahan - 1962 - University of Chicago Press.
Liquid Arts.Zygmunt Bauman - 2007 - Theory, Culture and Society 24 (1):117-126.

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