Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

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Business Ethics, the Environment and Responsibility 31 (4):904-922 (2022)
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Abstract

Business Ethics, the Environment &Responsibility, Volume 31, Issue 4, Page 904-922, October 2022.

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10.1111/beer.12462

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Phuong Nguyen
Open University Malaysia

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