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Trust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management
Business Ethics, the Environment and Responsibility 14 (2):142–150 (2005)
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Citations of this work
On the Harmony of Feminist Ethics and Business Ethics.Janet L. Borgerson - 2007 - Business and Society Review 112 (4):477-509.
Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.Vicenta Sierra, Oriol Iglesias, Stefan Markovic & Jatinder Jit Singh - 2017 - Journal of Business Ethics 144 (3):661-676.
How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality.Stefan Markovic, Oriol Iglesias, Jatinder Jit Singh & Vicenta Sierra - 2018 - Journal of Business Ethics 148 (4):721-740.
An ethical framework for the marketing of corporate social responsibility.Bert van de Ven - 2008 - Journal of Business Ethics 82 (2):339-352.
The Meaning of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships.Sandro Castaldo, Katia Premazzi & Fabrizio Zerbini - 2010 - Journal of Business Ethics 96 (4):657-668.
References found in this work
Moral prejudices: essays on ethics.Annette Baier - 1994 - Cambridge, Mass.: Harvard University Press.
Nicomachean Ethics.Martin Aristotle & Ostwald - 1911 - New York: Hackett Publishing Company. Edited by C. C. W. Taylor.
Familiarity, Confidence, Trust: Problems and Perspectives. I Gambetta, Diego (Red.).Niklas Luhmann - 1988 - In Diego Gambetta (ed.), Trust: Making and Breaking Cooperative Relations. Blackwell.
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