Abstract

As an important branch of applied anthropology, business anthropology has developed well in China in the recent past. This has attracted the attention of not only the academic society but also of industrial and commercial circles. This article illustrates the emergence and the development of business anthropology in China, and affirms the work of Chinese pioneers in this branch of cultural anthropology. It elaborates on what contemporary management and anthropological scholars have contributed to promote business anthropology in that country. Moreover, it expounds, from various perspectives, on the role that business anthropology can play for/in China. China is a large country developing at an astonishing speed. Chinese society is transforming from a traditional agricultural and pre-industrial phase into a post-industrial and commercial phase. Therefore, the development of business anthropology in China is promising.