Abstract
In discussing the operationalization of sustainability as a concept two tendencies can, at present, be observed: the dependence of sustainability maxims on their presumed or actual acceptance and their relationship to integrative modeling based on empirical research. In contrast, this contribution is based on the assumption that the problems of implementing sustainability are (at least or also) caused by divergent normative conceptions in society and by the problems of legitimization that arise out of them. Coping with these conflicts requires explicit normative reflection and the appropriate decision-making procedures, which can, in fact, be supported and advised – but not replaced – by empirical research.