Informal Logic 18 (2) (1996)

Leo Groarke
Trent University
Most infonnallogic texts and articles assume a verbal account of reasoning which defines "argument" as a set of sentences. The present paper broadens this definition in order to account for "visual arguments" which are communicated with nonverbal visual images. Standard approaches to verbal arguments are extended in a way that allows them to explain and evaluate visual argumentation
Keywords argument, argumentation theory, visual argument, art, photography, advertising, visual equivocation, logic, informal logic
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Multi-Modal Argumentation.Michael A. Gilbert - 1994 - Philosophy of the Social Sciences 24 (2):159-177.

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