Public Health and the Four P's of Marketing: Alcohol as a Fundamental Example

Journal of Law, Medicine and Ethics 47 (S2):51-54 (2019)
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Abstract

This article examines how public health addresses alcohol use through marketing — place, product, promotion, and price. The article reviews current product trends and how restrictions on certain products designs may reduce youth consumption; how product availability may be restricted through zoning; and the current advertising landscape.

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