Abstract

THE AUDIENCE IS THE REAL or imaginary group of persons who are in fact acquainted, could be acquainted, or are meant to be acquainted with a given text. Etymologically, the term "audience" refers to a group of listeners. This meaning of the term goes back to a time when the primary form of acquaintance with the work of an author was through the spoken word. From the invention of the printing press, however, until the time when the use of the radio became widespread, written texts were the primary way of learning about an author's work. Although contemporary media have changed this to a certain extent, in science and the humanities it is still true that the audience for an author's work consists largely of readers. For my present purposes, the distinction between readers and listeners is immaterial and, hence, I often refer to an audience as a group of readers, although what I say about it will apply, mutatis mutandis, to listeners as well.