Types and varieties of marketing in the context of digitalization: classification and essence

Kant 38 (1):14-17 (2021)
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Abstract

The purpose of the article is to analyze and classify marketing in the context of digitalization. The article examines the approaches of researchers to the definition and classification of modern marketing trends. The author's classification of types, types and varieties of marketing in modern conditions is proposed.

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10.24923/2222-243x.2021-38.3

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