Abstract

From a semiotics approach, each cultural fact has the same shape as the global running of the culture where it happens. Our purpose is to analyse some aspects of football fans' behaviour, mostly the creation of identities towards football clubs. Therefore, it can give us some clues about how a culture builds the identity towards different sociocultural groups, creating at the same time opposite groups, considered as what they are not. Other important aspect is that fans' behavior gives us an accurate image of the shapes of social exchange in a certain culture