On the Norms of Visual Argument: A Case for Normative Non-revisionism

Argumentation 31 (2):395-431 (2017)
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Visual arguments can seem to require unique, autonomous evaluative norms, since their content seems irreducible to, and incommensurable with, that of verbal arguments. Yet, assertions of the ineffability of the visual, or of visual-verbal incommensurability, seem to preclude counting putatively irreducible visual content as functioning argumentatively. By distinguishing two notions of content, informational and argumentative, I contend that arguments differing in informational content can have equivalent argumentative content, allowing the same argumentative norms to be rightly applied in their evaluation.



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David Godden
Michigan State University

References found in this work

Articulating reasons: an introduction to inferentialism.Robert Brandom - 2000 - Cambridge, Mass.: Harvard University Press.
The philosophy of information.Luciano Floridi - 2011 - New York: Oxford University Press.
A practical study of argument.Trudy Govier - 1991 - Belmont, Calif.: Wadsworth Pub. Co..
Logical Self-Defense.Ralph Henry Johnson & J. Anthony Blair - 1977 - Toronto, Canada: Mcgraw-Hill.

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