The focus of this paper will be on singular thoughts. In the first section I will present Jeshion’s cognitivism; a view that holds that one should characterize singular thoughts by their cognitive roles. In the second section I will argue that, contrary to Jeshion’s claims, results from studies of object tracking in cognitive psychology do not support cognitivism. In the third section I will discuss Jeshion’s easy transmission of singular thought and argue that it ignores a relevant distinction between general and specific understanding of names. Finally, the last section will argue that conscious attention should replace Jeshion’s significance condition as a necessary condition for one to have a singular thought. The paper will show that we need to take seriously the acquaintance requirement for singular thoughts, as even the easy transmission of singular thoughts with the use of names will be called into question.