Abstract
This article analyzes the role of ideology vis?à?vis three major crises of the twentieth century: the end of ideology, the end of politics and the end of history. In each, it is contended, ideology epitomized a central feature of modern society; in the aftermath of these crises, however, there is still a place for the study of ideology. The second part explores five challenges for analyzing ideology in the twenty?first century: ideology in non?Western societies, ideology beyond the state, alternative collective actors as holders of ideology, the role of public discourse and the boundaries between political theory and the study of ideology