In Kristof Nyiri & Andras Benedek (eds.), Perspective on Visual Learning, Vol. 1. The Victory of the Pictorial Aga. Budapest, Hungary: pp. 79-90 (2019)

Michalle Gal
Shenkar College
The paper analyzes the visual aspect of metaphors, offering a new theory of metaphor that characterizes its syntactic structure, material composition and visuality as its essence. It will accordingly present the metaphorical creating or transfiguring, as well as conceiving or understanding, of one thing as a different one, as a visual ability. It is a predication by means of producing non-conventional compositions – i.e., by compositional, or even aesthetic, means. This definition is aimed to apply to the various kinds of metaphors: conceptual, linguistic, visual, and material. It will thus challenge the definition of metaphor as a conceptual or linguistic phenomenon in nature that is based on its semantic mechanism, broad concepts, and cognitive value. Those definitions have been prevalent since the second half of 20th century, under the influence of the philosophy of language, and later of cognitive studies.
Keywords metaphor  visual metaphor  ontology  cognition  coneptual theory of metaphor
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Does Perception Have a Nonconceptual Content?Christopher Peacocke - 2001 - Journal of Philosophy 98 (5):239-264.
Metaphor.Max Black - 1955 - Proceedings of the Aristotelian Society 55:273-294.

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