Abstract

This article highlights the underlying themes or leitmotifs that recur in Russian war propaganda. Using the method of thematic analysis, we analyze the messages related to the war in Ukraine that have been disseminated in mass media and social media by Russian propagandists through the lens of the „principles of war propaganda“ presented and illustrated by Arthur Ponsonby and Anne Morelli. More precisely, we will show that all the eleven recurrent themes of war propaganda defined by Ponsonby and Morelli intervene in the messages disseminated through two important media channels for the propaganda of the Kremlin regime: the TV show „Evening with Solovyov“ and the Russian news agency TASS. Misleading war propaganda is as lethal as weapons of mass destruction, and it is part of the arsenal of any aggressor country, including Russia. Through thorough knowledge of the underlying leitmotifs, it is easier to counter it.