PushediN: The Next Step in Social Media Marketing?

Sage Business Cases (2018)
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Abstract

This case takes place in the context of a small to medium-sized retail clothing firm. It examines the latest trends in social media marketing technology and the potential ethical issues regarding privacy infringement and behavioral control of teenagers and young adults that such technology presents. The scenario invites students to consider how much, if at all, such marketing practices should be resisted going forward.

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Julian Friedland
Metropolitan State University of Denver

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