Fanon, photography, and the limits of social marketing campaigns

Philosophy, Psychiatry, and Psychology 23 (3):257-260 (2016)
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Abstract

Flick Grey interrogates the mental health discourse around anti-stigma, recovery, consumer participation, and co-production in relation to a larger discursive context around othering and seeks to question how much they challenge existing power relations. Grey approaches this question through an analysis of a billboard campaign that was mounted in 2008 by Mind in Australia, and asks us to look beyond the apparently positive representations of mental health service users and modes of involving them and to situate such strategies within a discourse of ‘benevolent othering.’ Rather than challenge or change established modes of representation and involvement, these ostensibly positive images and modes of...

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