Marketing as control of human interfaces and its political exploitation

Philosophy and Technology 32 (3):379-388 (2019)
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Abstract

In previous works, I defined ourselves as informational organisms, or inforgs for short, who forage for, produce, cultivate, curate, process, and consume information (Floridi 2013). Yet, we may also be understood as interfaces, who inhabit and interact with, an environment also made up of data and computational processes. By describing ourselves in such terms, this paper argues that we can better understand several crucial phenomena that characterise our digital age, including marketing and the “marketisation” of political communication. The article concludes by discussing some of the implications for this in political theory.

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Author's Profile

Luciano Floridi
Yale University

References found in this work

The ethics of information.Luciano Floridi - 2013 - Oxford, England: Oxford University Press UK.
The Prince.Niccolo Machiavelli - 1640 - New York: Humanity Books. Edited by W. K. Marriott.
The human use of human beings.Norbert Wiener - 1950 - Boston,: Houghton Mifflin.
The method of levels of abstraction.Luciano Floridi - 2008 - Minds and Machines 18 (3):303–329.

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