Abstract

Converse's seminal 1964 article explored three crucial limitations of public opinion as it is revealed in conventional polls: information levels, belief systems, and nonattitudes. These limitations are significant from the standpoint of democratic theory, but it is possible to design forms of public consultation and of social‐science research that will reveal what public opinion might be like if these limitations were somehow overcome. Deliberative Polling is an effort to explore the contours of such a counterfactual public opinion—one that is more informed and engaged than is the mass public. Doing so requires going beyond “polling alone.”