How Strong Is Your Coffee? The Influence of Visual Metaphors and Textual Claims on Consumers’ Flavor Perception and Product Evaluation

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Frontiers in Psychology 9 (2018)
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10.3389/fpsyg.2018.00053

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Image, music, text.Roland Barthes & Stephen Heath - 1978 - Journal of Aesthetics and Art Criticism 37 (2):235-236.

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