Abstract

This paper is written for students of art and for teachers who are working to introduce students to art. It offers a practical answer to a practical question: how much time and attention should be directed toward a work of art that does not seem to be rewarding such an investment before deciding to give up and/or move on to an investment of time and attention in a different work of art? Reductionist tests such as “After fifteen minutes in a cinema where reward seems unlikely, walk out” are clearly unsatisfactory as there are many counterexamples. The answer offered by this paper focuses on a twelve-point calculus of contextual factors: object-focused factors (artform categorization of the artwork, genre categorization of the artwork, genetics, instantiation/performance), collective subject-focused factors (recommendations, strength of venue, provenance, community consensus), and particular subject-focused factors (psychic preparation, engagement, information, interpretation).