Rethinking strategy: contemporary perspectives and debates

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Abstract

This paper seeks to clarify and illustrate the distinctive contribution of Foucauldian discursive analysis to the study of strategy. We distinguish it from other forms of analysis before applying it to interpret a fragment of empirical material drawn from a longitudinal study of a global retailing company. In conclusion, the paradox of undertaking discursive analysis is discussed.

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10.1057/palgrave.emr.1500009

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