Abstract

The paper is an analytic retrospective of the author?s work during the preceding research period, involving the study of role, meaning and place of stereotypes in identity discourses. In order to explain the reasons for and ways of dealing with stereotypes, she reviews the evolution of her own research approach and the alternative approaches to the topic from the perspective of various scholarly disciplines. Seeking to avoid the trap of?interpreting stereotypes stereotypically?, the author chooses not to follow the usual method whereby ethnic stereotypes are?deconstructed? as false and generalizing image of oneself and others, and exposed to social-psychological and political-anthropological critique. Instead, the author looks at stereotypes primarily in terms of their linguistic and social?semiotics? and their theoretical and practical usability. Stressing the necessity of relativizing the binary structure of discourse, the author argues that stereotypes, though indispensable as elements of the?economy? of language and thought, should be socially conceptualized and historicized in analysis. U ovom tekstu autorka daje pregled svog rada tokom proteklog projektnog perioda u kome je istrazivala ulogu, znacenje i mesto stereotipa u identitetskim diskursima. Da bi objasnila razloge i nacine svog bavljenja stereotipima, ona se osvrce kako na evoluciju sopstvenog istrazivackog postupka, tako i na alternativne pristupe temi iz perspektiva razlicitih naucnih disciplina. U nastojanju da izbegne zamku?stereotipnog tumacenja stereotipa?, autorka ne sledi uobicajeni postupak?dekonstrukcije? etnickih stereotipa, kao lane i uopstavajuce predstave o sebi i?drugom?, te njihove socijalno-psiholoske i politicko-antropoloske kritike, vec se prevashodno bavi dimenzijama jezicke i socijalne?semiotike? stereotipa i njihovom teorijskom i prakticnom upotrebljivoscu. Polazeci od neophodnosti stereotipa u?misaonoj ekonomiji?, autorka se u svom postupku zalaze za relativizaciju binarne strukture diskursa, kao i za socijalnu kontekstualizaciju i istorizaciju stereotipa u teorijskoj analizi.