An empirical investigation of japanese consumer ethics

Journal of Business Ethics 18 (1):35 - 50 (1999)
  Copy   BIBTEX


One of the gaps in the current international marketing literature is in the area of consumer ethics. Using a sample drawn from Japanese consumers, this study investigates these individuals' reported ethical ideology and their perception of a number of different ethical situations in the realm of consumer behavior. Comparisons are then made across several demographic characteristics. The results reveal differences which provide theoretical support for expanded research in the area of cross-cultural/cross-national consumer ethics and highlight the need for managers to consider possible differences in the ethical behavior of consumers when entering a new international market. In addition, this study extends current knowledge in international marketing ethics by utilizing a research design and survey instruments similar to previous studies on consumer ethics.



    Upload a copy of this work     Papers currently archived: 91,102

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Looking at consumer behavior in a moral perspective.Johannes Brinkmann - 2004 - Journal of Business Ethics 51 (2):129-141.


Added to PP

52 (#280,502)

6 months
15 (#121,961)

Historical graph of downloads
How can I increase my downloads?