The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations: A Protocol Study

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Frontiers in Psychology 9 (2018)
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10.3389/fpsyg.2018.01913

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Mapping the moral domain.Jesse Graham, Brian A. Nosek, Jonathan Haidt, Ravi Iyer, Spassena Koleva & Peter H. Ditto - 2011 - Journal of Personality and Social Psychology 101 (2):366-385.
Liberals and conservatives rely on different sets of moral foundations.Jesse Graham, Jonathan Haidt & Brian A. Nosek - 2009 - Journal of Personality and Social Psychology 96 (5):1029-1046.

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