The Use of Online Communication as an Effective Tool for the Achievement of Organizational Goals (A Case Study of Nigeria Breweries)

In Martin A. M. Gansinger & Ayman Kole (eds.), From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture. Scholar's Press. pp. 116-131 (2016)
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Abstract

With online communication being of growing importance in the organizational context, the aim of this research is to measure its relevance and acceptance among Nigerian businesses and employees. Therefore, a case study focusing on Nigeria Breweries Plc. has been designed and conducted, permitting conclusions on the implementation, efficiency, overall perception, and challenges related to the use of online communication tools in the context of Nigerian businesses of today and tomorrow.

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Martin A. M. Gansinger
Al-Akhawayn University

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