Abstract

Society faces the challenge of achieving sustainable development in the economic, social and environmental spheres. To achieve this, education in business schools has an important role when it comes to training future main actors of the political, economic and institutional decisions. This chapter proposes two complementary courses of action. On the one hand, it is important to educate for humanism, and, at the same time, this cannot be achieved without educating in a humanistic way. To educate for humanistic management, three approaches are presented: to question the prevalent economist paradigm; to incorporate theoretical contents around humanistic management in the curriculum; and to encourage students to experiment the humanistic dimension and to be connected with reality. In order to educate in a humanistic way, every agent and process in the university must be coherent with the humanistic principles and represent an example of them.