Abstract

We present the results of four experiments concerning the evaluation people make of sentences involving “many”, showing that two sentences of the form “many As are Bs” vs. “many As are Cs” need not be equivalent when evaluated relative to a background in which B and C have the same cardinality and proportion to A, but in which B and C are predicates with opposite semantic and affective values. The data provide evidence that subjects lower the standard relevant to ascribe “many” for the more negative predicate, and that judgments involving “many” are sensitive to moral considerations, namely to expectations involving a representation of the desirability as opposed to the mere probability of an outcome. We relate the results to similar semantic asymmetries discussed in the psychological literature, in particular to the Knobe effect and to framing effects.