Abstract

Business manager-leaders face constant pressure to achieve and sustain a competitive advantage. Therefore, manager-leaders need to address the pros and cons of innovation strategies in their markets. Using strengths, weaknesses, opportunities, and threats analysis enable the creation and defining of objectives tailored to the firm’s environment, after assessing current capabilities. Subsequently, an enterprise’s innovation strategy converges on managing the envisioned destiny and achieving the articulated objectives. My Journal article integrates business, and IT platform strategies as a means to generate appropriate innovation governance then relate various competitive strategies to IT platforms for achieving the selected business objectives.