Abstract
Non-cognitivists claim to be able to represent normative judgment, and especially moral judgment, as an expression of a non-cognitive attitude. There is some reason to worry whether their treatment can incorporate agent centred theories, including much of common sense morality. In this paper I investigate the prospects for a non-cognitivist explanation of what is going on when we subscribe to agent centred theories or norms. The first section frames the issue by focusing on a particularly simple and clear agent centred theory, egoism. The second section poses the difficulty faced by non-cognitivist analyses of such theories and norms, and runs briefly through a couple of abortive attempts to solve it. The third section offers a solution and explains it. The fourth section uses the account developed in the third section to show in what way agent centred judgments are universalizable and in what way they are not.