Organizations, Activists and the Public Opinion Environment of Australia’s Major Banks

Proceedings of the International Association for Business and Society 16:247-252 (2005)
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Abstract

Acknowledging the unique and potentially powerful positions held by activist stakeholders, the author argues that organizations and activists signal thestate of their relationships using public statements about their shared issues of concern as reported by the news media. The findings of three case studies ofAustralia’s major banks and their activist stakeholders over 21 years are reported.

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21552568

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