Abstract

‘Logos’ is the Greek term for word, and language is indeed the realm of logic in a way that imagery never will be. While clearly not all use of words is argumentative – in fact, most is not –, their sequentiality brings them closer to argument than images, given the simultaneity of contents within the latter. In images, there is no discrete number of definite signs – the sort of thing language has in its vocabulary. The relations between colour and form are not systematized through rules. There is no grammar of the image, or only in the faintest of metaphorical senses. Words tend to demarcate, to classify and to delimit; images are inclined to transitions, continua, metamorphoses.