Abstract
Religious marketing is a process of making decisions related to what should and should not be done so that the church could fulfill its mission and serve the parishioners. Religious marketing focuses upon the way the parishioners behave and their satisfaction, because these aspects are very important so that the Orthodox Church could fulfill its mission. A small number of active parishioners is usually interpreted as a sign of incompetence to attract and keep the existing members. Considering this aspect, it is necessary to do the analysis of perceived quality, perceived value and the expectations of the Orthodox related to the religious services. These factors determine the level of their satisfaction and the active involvement in the activities of the church. Motivating and determining the Orthodox parishioners to become loyal to the Orthodox Church would be a great advantage for the fulfillment of its mission, but in order to achieve this it is necessary to know a few marketing elements
Keywords Orthodox Church, quality, satisfaction, loyalty, religious marketing, parishioner
Categories No categories specified
(categorize this paper)
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 69,114
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Religion, Advertising and Production of Meaning.Iulia Grad - 2014 - Journal for the Study of Religions and Ideologies 13 (38):137-154.
Statistical Indicators System Regarding Religious Phenomena.Claudiu Herteliu - 2007 - Journal for the Study of Religions and Ideologies 6 (16):115-131.
Church Marketing - Concept and Utility.Alin Valentin Angheluta, Andreea Strâmbu-Dima & Razvan Zaharia - 2009 - Journal for the Study of Religions and Ideologies 8 (22):171.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Analytics

Added to PP index
2015-02-24

Total views
11 ( #849,027 of 2,499,202 )

Recent downloads (6 months)
1 ( #419,059 of 2,499,202 )

How can I increase my downloads?

Downloads

My notes