Abstract
While the idea of freedom lies at the heart of our economic system, academic research has neglected to connect theories of the firm to freedom theory. To fill this void, the authors delineate two archetypes of freedom — quantitative and qualitative — and outline the consequences of the respective notions for organisational strategy, corporate governance, leadership and culture. Supporting the quest for reform in management theory, the authors argue for an enlarged perspective of the role of the firm within free societies.