Culture-specific features as determinants of news media use

Communications 32 (2):193-222 (2007)
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Abstract

This article, which looks at exposure to and the use of host and home media by Turkish diaspora in Belgium, illustrates that media use is determined by cultural as well as socio-demographic features. By means of a quantitative survey among four hundred respondents of Turkish origin between the ages of eighteen and sixty, the use of host and home media in general and news contents in particular were analyzed in relation to culture-specific features such as ethnic cultural position, religion, and command of language, alongside with socio-demographic features such as age, gender, education, years of residence and socio-economic status. Our investigation showed religion, ethnic-cultural position and command of the Turkish language to be the strongest determinants for home language news media use, while host language news media use was strongly determined by command of the Dutch or French language, length of residence and educational level. These findings, especially those pertaining to news use, bring nuance to a certain number of earlier findings with Turkish youngsters in the Netherlands and Flanders, whose media use was predominantly related to socio-demographics.

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