From Strategic to Sustainable Philanthropy

Proceedings of the International Association for Business and Society 22:225-233 (2011)
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This paper challenges the field to move beyond strategic philanthropy to a more encompassing concept of sustainable philanthropy. A brief history of philanthropic practices is presented, as well as a discussion of contemporary approaches to corporate philanthropy. The model of sustainable philanthropy developed here advocates integrating a triple bottom line approach with the strategic practice of corporate giving. It shifts the traditional model of powerful donor and a powerless recipient, to one where both donor and recipient must work harder to identify a partner that shares their intrinsic values and objectives. The aim of sustainable philanthropy is to establish a working partnership with broadly shared goals and openly acknowledged benefits.



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